We’ve got a lot of trained media professionals on staff at MySafe:California. Some of us have been making films for decades. And we use a lot of digital media – especially films – to teach our fire and life safety programs. We know it’s a smart way to engage our young audiences make sure our life-saving messages get through. Our follow up testing has proven that the lessons we teach stick. And we know that’s in part because of the films we make.
21st Century kids are digital natives and the most visual generation yet born. They instinctively know how to tell a visual story. Our cameras are always recording, and sometimes we hand one to a kid. What they come up with always amazes us. They never fail to teach us how best to reach them. Here are just some of the films our student’s have made.